A must have book on my shelf is You Are The Girl For The Job. I highly encourage you to read it if you’re into those types of life-changing books that help you focus on your calling and purpose in God’s story. In my spare time, I‘m probably watching a Rom Com movie, listening to an encouraging podcast, or getting a workout in at HOTWORX! I’m a 100% goal oriented gal, I love planning and crossing things off my to do list. An interesting fact about myself is that I saw snow for the first time at 25 years old. My hubby and I planned a trip to Utah for our 2 year wedding anniversary and it was one of our favorite trips! 

Hi friend! My name is Franccesca or Fran for short! You might only know me as SouthFloWithFran so let me share a little more about me - the face behind the screen! I’m Peruvian-American and was raised in South Florida. I love all things fun in the sun, palm trees, and the sound of waves. Brunching with friends is one of my favorite things to do. If you want to be friends, just invite me to brunch! I am a total extra-vert and community is a priority in my life. Finding your people and loving them hard is my motto! I’m always down for an adventure or a girl’s day! You’ll quickly see how devoted I am to my relationship with Jesus. 

Things You Might Not Know...

meet fran

meet fran

1 cup of iced chai per day

I really love...


nail color of choice

funny bunny

my fav hobby


Travel to italy for 2 weeks 

On My Bucket List...

visit a castle!

On My Bucket List...


On My Bucket List...

learn calligraphy!

On My Bucket List...

fly in a helicopter!

On My Bucket List...

own private office / photography studio

On My Bucket List...

go on a safari!

On My Bucket List...

master a third language!

On My Bucket List...

record a video of my testimony!

On My Bucket List...

ride in a hot air balloon!

On My Bucket List...

sleep in a tree house!

On My Bucket List...

purchase my dream camera!

On My Bucket List...

go to machu picchu!

On My Bucket List...

parasailing in the caribbean!

On My Bucket List...

host a foodie event!

On My Bucket List...

take a mud bath

On My Bucket List...

get accepted into amazon influencer program

On My Bucket List...

make pasta from scratch!

On My Bucket List...

create custom lipstick color

On My Bucket List...

I quickly realized I have a creative and entrepreneurial heart and my traditional office job no longer felt where I was meant to be. I began desiring having something of my own, and that’s when I started to take my hobby seriously and turned it into a business. This takes one of my most meaningful passions (helping others) and allows me to create something special for others that can benefit their business. I'm confident this is a God-given vision and purpose that allows me to support and serve others. Being able to share my life, encourage and connect with my community is one of the sweetest parts of what I do. I’ve been able to make deep connections and relationships that both fulfill not only my career goals, but my personal goals as well. 

It all started with my southflowithfran blog...

my why


My Journey

Launched SouthFloWithFran blog!

May 2021

My first foodie dine-in collaboration!

April 2021

Created my media kit & began pitching to brands!

Sep. 2020

Invested in my first course & additional education.

Sep. 2020

Sep. 2021

Purchased my dream camera!

March 2022

Quit my full time job!

Feb. 2023

Launched SouthFlo Fellowship!


white sangria




french toast

vacation spot




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